{
  "slug": "great-value",
  "name": "Great-value",
  "description": "Great Value® is a trusted brand that focuses on everyday grocery, pantry, and household essentials designed for families who value quality and affordability. It offers reliable products that support convenient, practical living at home, providing a wide selection from pantry staples to cleaning supplies, all at accessible prices with dependable quality.",
  "url": "https://optimly.ai/brand/great-value",
  "websiteUrl": "https://greatvalue-brand.com/",
  "logoUrl": "https://logo.clearbit.com/greatvalue-brand.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Private Label Groceries",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:15.477Z",
  "verifiedVitals": {
    "website": "https://greatvalue-brand.com",
    "category": "grocery and household essentials brand",
    "what_it_does": "Provides everyday groceries, pantry staples, and household essentials.",
    "primary_audience": "families and households",
    "core_product": "pantry staples, frozen foods, snacks, beverages, baking ingredients, and household basics",
    "pricing_model": {
      "kind": "one_time",
      "detail": "affordable, budget-friendly prices"
    },
    "parent_ownership": "Walmart"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787556086670
}