{"name":"Grocery Outlet","domain":"groceryoutlet.com","url":"https://optimly.ai/brand/grocery-outlet","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Grocery retailer offering discounted groceries, household products, personal care items, weekly deals, app offers, and delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"description","label":"Description","shape":"text","content":"Grocery Outlet operates grocery stores with rotating deals across food, beverages, household products, and personal care. Customers can find nearby stores, shop online, use app offers, and have purchases delivered through delivery partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Touching lives for the better.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://groceryoutlet.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Value-focused, upbeat, promotional, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers save money and time on groceries and everyday essentials through discounted products, local stores, digital offers, and delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Discount grocery retail\nWeekly deals and promotional savings\nOnline shopping\nMobile app offers\nStore locator\nHome delivery through delivery partners\nProduct sourcing and supplier relationships\nGrocery Outlet store ownership opportunities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and pantry products\nFresh and refrigerated food\nSnacks and beverages\nWine and other alcohol products\nHousehold essentials\nPersonal care products\nPet products\nDigital coupons and app offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-oriented pricing with promotional discounts and savings; prices vary by product and location.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households shopping for groceries, beverages, household essentials, and personal care products; the site also supports business accounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Value-conscious grocery shoppers seeking discounted products, weekly deals, local store shopping, online ordering, or delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding discounted groceries and everyday essentials\nShopping weekly deals and rotating promotions\nUsing app-exclusive offers\nLocating a nearby Grocery Outlet store\nOrdering groceries online for delivery\nBuying household and personal care products\nShopping for specialty and seasonal products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Lower grocery and everyday shopping costs\nConvenient access to local grocery stores\nDelivery of groceries to the customer’s door\nAccess to rotating deals and app-exclusive offers\nA broad selection of food, household, and personal care products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://groceryoutlet.com","updated_at":"2026-11-07T20:37:14.288481+00:00"}]}],"last_refreshed_at":"2026-11-07T20:37:14.301520+00:00","last_changed_at":"2026-11-07T20:37:14.312472+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e0ab79bd-c986-49d9-9a9d-bc54a2c9efe5"}