{
  "slug": "groundswell",
  "name": "groundswell",
  "description": "Groundswell brings together artists, youth, and community organizations to use art as a tool for social change, supporting the next generation of artists and social impact leaders through public art and educational programs.",
  "url": "https://optimly.ai/brand/groundswell",
  "websiteUrl": "https://groundswell.nyc/",
  "logoUrl": "https://logo.clearbit.com/groundswell.nyc",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Artist & Arts Community Networks",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:30.302Z",
  "verifiedVitals": {
    "website": "https://groundswell.nyc",
    "category": "Non-profit organization focused on public art and social change",
    "what_it_does": "Groundswell brings together artists, youth, and community organizations to use art as a tool for social change, primarily through mural and studio programs.",
    "primary_audience": "Youth, artists, and community organizations",
    "core_product": "Public art projects (murals) and art-based youth development programs.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Groundswell relies on donations and grants. It offers programs for youth and undertakes community commissions, which may involve associated costs for partners."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787465969562
}