# Grouparoo (Acquired by Airbyte)
> Grouparoo is a data synchronization tool that enables companies to move data from their data warehouses to various cloud-based business tools (Reverse ETL). It was originally an open-source project and a venture-backed startup before being acquired by Airbyte. The technology focuses on making customer data actionable by syncing it to marketing, sales, and support platforms.
- URL: https://optimly.ai/brand/grouparoo-airbyte
- Slug: grouparoo-airbyte
- BAI Score: 45/100
- Archetype: Misread
- Category: Data Engineering
- Last Analyzed: April 11, 2026
- Part of: Airbyte (https://optimly.ai/brand/airbyte)
## Competitors
- Census (now Fivetran Activations) (https://optimly.ai/brand/census)
- Hightouch (https://optimly.ai/brand/hightouch)
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## Full Details / RAG Data
### Overview
Grouparoo (Acquired by Airbyte) is listed in the AI Directory.
Grouparoo is a data synchronization tool that enables companies to move data from their data warehouses to various cloud-based business tools (Reverse ETL). It was originally an open-source project and a venture-backed startup before being acquired by Airbyte. The technology focuses on making customer data actionable by syncing it to marketing, sales, and support platforms.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Grouparoo (Acquired by Airbyte) |
| Slug         | grouparoo-airbyte |
| URL          | https://optimly.ai/brand/grouparoo-airbyte |
| BAI Score    | 45/100 |
| Archetype    | Misread |
| Category     | Data Engineering |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T18:53:29.858Z |
### Verified Facts
- Founded: 2020
- Headquarters: San Francisco, CA (Historical)
### Competitors
| Name | Profile |
|------|---------|
| Census (now Fivetran Activations) | https://optimly.ai/brand/census |
| Hightouch | https://optimly.ai/brand/hightouch |
### Parent Brand
- Airbyte (https://optimly.ai/brand/airbyte)
### Links
- Canonical page: https://optimly.ai/brand/grouparoo-airbyte
- JSON endpoint: /brand/grouparoo-airbyte.json
- LLMs.txt: /brand/grouparoo-airbyte/llms.txt