# Grouparoo (Acquired by Airbyte)
> Grouparoo is a data synchronization tool that enables companies to move data from their data warehouses to various cloud-based business tools (Reverse ETL). It was originally an open-source project and a venture-backed startup before being acquired by Airbyte. The technology focuses on making customer data actionable by syncing it to marketing, sales, and support platforms.
- URL: https://optimly.ai/brand/grouparoo-airbyte
- Slug: grouparoo-airbyte
- BAI Score: 45/100
- Archetype: Misread
- Category: Data Engineering
- Last Analyzed: April 11, 2026
- Part of: Airbyte (https://optimly.ai/brand/airbyte)
## Competitors
- Census (now Fivetran Activations) (https://optimly.ai/brand/census)
- Hightouch (https://optimly.ai/brand/hightouch)