{"name":"GTE Financial","domain":"gtefinancial.org","url":"https://optimly.ai/brand/gte-financial","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"GTE Financial is a nonprofit credit union offering personal banking, savings, credit cards, loans, insurance and financial guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"description","label":"Description","shape":"text","content":"GTE Financial provides financial products and services through Community Financial Centers, online banking and mobile banking. Its offerings include checking and savings accounts, share certificates, money market accounts, credit cards, home loans, auto loans, personal loans, insurance and financial education resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To go beyond money so members can earn more, save time and achieve their dreams. GTE also emphasizes helping people, strengthening communities, supporting financial education and building individual prosperity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://gtefinancial.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, community-focused, inclusive, approachable and encouraging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1935","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Nonprofit credit union with an elected member board; parent ownership is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and families manage their money, access affordable financial products and loans, improve financial wellness and achieve personal financial goals. It also serves underserved communities with an emphasis on the Tampa Bay Latino and Hispanic community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Checking and savings accounts\nShare certificates and money market accounts\nCredit cards\nHome loans and home equity loans\nAuto, motorcycle, boat and RV loans\nPersonal loans\nInsurance services\nOnline and mobile banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"GTE CareFree Checking\nSavings Accounts\nShare Certificates\nMoney Market Accounts\nGo To Credit Card\nGo Premier Credit Card\nGo Forward Credit Card\nHome Equity Loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website publishes rates including savings APYs as high as 0.50%, share certificate APYs as high as 4.33%, money market APYs as high as 2.07%, credit card APRs as low as 13.99%, home equity loan APRs as low as 5.250%, mortgage APRs as low as 6.080% to 6.835%, new auto loan APRs as low as 4.99%, motorcycle, boat and RV loan APRs as low as 7.74%, and personal loan APRs as low as 15.99%. Rates are subject to the website's stated terms and disclaimers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; credit unions and community banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"GTE Financial members, individuals and families in the communities it serves, including underserved communities and the Tampa Bay Latino and Hispanic community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families in the Tampa Bay and broader Florida communities seeking accessible banking, savings, credit, lending, insurance and financial education services, particularly underserved or financially underrepresented consumers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking accounts\nSaving money through savings, money market and share certificate products\nObtaining credit cards\nFinancing a home, auto, motorcycle, boat or RV\nBorrowing through home equity or personal loans\nUsing online and mobile banking, mobile deposit and Zelle\nAccessing financial education and money-management resources\nReceiving member support through chat, appointments and financial centers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Earn interest through savings and investment products\nSave time and manage finances through online and mobile banking\nAccess loans and credit products\nWork toward homeownership and other financial goals\nImprove financial knowledge and money-management habits\nReceive accessible financial services and support\nContribute to charitable and community initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gtefinancial.org","updated_at":"2026-11-07T05:40:16.739719+00:00"}]}],"last_refreshed_at":"2026-11-07T05:40:16.745839+00:00","last_changed_at":"2026-11-07T05:40:16.751994+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4b60d9d7-236d-4994-a36b-bbf3620f556d"}