{
  "slug": "guardsman",
  "name": "Guardsman",
  "description": "Guardsman provides quality protection plans for consumers, offering streamlined online claims submission and dedicated customer service. They also partner with businesses to provide scalable protection solutions, leveraging over 100 years of experience and cloud-based technologies.",
  "url": "https://optimly.ai/brand/guardsman",
  "websiteUrl": "https://guardsman.com/",
  "logoUrl": "https://logo.clearbit.com/guardsman.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Consumer Device & Appliance Extended Warranty Providers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T09:26:32.299Z",
  "verifiedVitals": {
    "website": "https://guardsman.com",
    "category": "Extended warranty and protection plan services",
    "what_it_does": "Guardsman provides protection plans for various consumer products, including furniture, home appliances, electronics, jewelry, fitness equipment, lawn & garden tools, and musical instruments. These plans cover accidental stains and damage, offering services such as stain removal, repair, and replacement of irreparably damaged items. Guardsman partners with retailers to offer these plans to their customers and provides customer service and online claims submission.",
    "primary_audience": "Consumers purchasing various goods and retailers looking to offer protection plans to their customers.",
    "core_product": "Protection plans for consumer goods.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "A one-time fee, typically 4% of the value of the item(s) being purchased, with a minimum payment of $199 and a maximum of $749 for up to $30,000 of merchandise, providing coverage for five years."
    },
    "parent_ownership": "The Amynta Group",
    "named_competitors": [
      "Walker Furniture Services",
      "Ernst Furniture Services",
      "Furniture Services"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "protection against unforeseen events",
      "complex claims processes",
      "need for peace of mind",
      "difficulty finding reliable partner for customer protection"
    ],
    "solutionIntents": [
      "affordable protection plans",
      "simple online claims submission",
      "dedicated customer service",
      "scalable protection solutions for businesses",
      "trusted partner relationships"
    ],
    "evaluationIntents": [
      "quality of protection plans",
      "ease of claims process",
      "customer service responsiveness",
      "partner program flexibility",
      "company experience and reliability"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787895325467
}