{"name":"Gulf Winds Credit Union","domain":"gogulfwinds.com","url":"https://optimly.ai/brand/gulf-winds-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Gulf Winds Credit Union is a not-for-profit, member-owned credit union serving members across Florida, Alabama, and Georgia with banking, lending, savings, investment, and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"description","label":"Description","shape":"text","content":"Gulf Winds Credit Union provides financial products and services including checking and savings accounts, auto and personal loans, mortgages, certificates, business banking, financial coaching, and digital banking. It serves 75 counties in Florida, Alabama, and Georgia, and is becoming TruWorth Credit Union.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Helping our members and communities succeed financially.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Gulf Winds is led by a volunteer Board of Directors elected by the general membership and an executive team. Daniel Souers is President and CEO. The executive team includes Walter Stepnowski, Ashley Jansky, Pam Hatt, Haley Murph, Brad Tanberg, and Paul Watson. The Board of Directors is chaired by Bill Fritchman.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://gogulfwinds.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, supportive, community-focused, personal, encouraging, and financially empowering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1954","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned, not-for-profit credit union; no parent organization is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage their finances, save, borrow, buy homes and vehicles, plan for the future, and access secure banking services while offering competitive rates and lower fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Checking and savings accounts\nAuto, personal, and mortgage lending\nCertificates and investment services\nBusiness banking\nDigital and mobile banking\nFinancial coaching\nPayment, account management, and branch services\nCommunity support through the Gulf Winds Foundation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"High-Yield Checking\nChecking accounts\nCD savings and term-share certificates\nAuto loans\nPersonal loans\nMax Value Mortgages\nCredit cards\nBusiness Money Market","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises High-Yield Checking earning up to 4.00% APY, a five-month certificate special at 4.11% APY, and Business Money Market rates up to 3.00% APY. It also states that checking has no monthly service fee and no minimum balance. Rates are subject to change and the site lists rates as of 11/7/2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, specifically credit unions and consumer and business banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members and communities in 75 counties across Florida, Alabama, and Georgia; the site states that Gulf Winds serves more than 75,000 members. It also offers business banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals, families, and businesses in Gulf Winds' Florida, Alabama, and Georgia service area seeking member-owned banking, lending, savings, mortgage, investment, or digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday checking and spending\nSaving and earning interest\nBuying or refinancing a home\nFinancing a vehicle\nObtaining a personal loan or credit card\nManaging business cash\nAccessing accounts through digital and mobile banking\nReceiving financial coaching","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater control over personal finances\nAccess to higher savings rates, better loan rates, and lower fees\nHome ownership with low or no down payment and no private mortgage insurance on qualifying Max Value Mortgage options\nSecure account access from anywhere through digital banking\nSupport in achieving financial goals\nCommunity and financial education support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gogulfwinds.com","updated_at":"2026-11-08T02:12:23.733283+00:00"}]}],"last_refreshed_at":"2026-11-08T02:12:23.741206+00:00","last_changed_at":"2026-11-08T02:12:23.748744+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=49c4a5ff-3c06-4d0e-9cb2-b829c4277235"}