{"name":"GUM","domain":"gum.ru","url":"https://optimly.ai/brand/gum","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"GUM (Главный Универсальный Магазин) is a historic department store in Moscow featuring more than 100 leading global brands, retail shops, cafés, restaurants, gastronomy, a cinema, and family-oriented offerings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"description","label":"Description","shape":"text","content":"GUM is a shopping and cultural destination located at 3 Red Square in Moscow. Its website presents fashion, beauty, jewelry, home, children's goods, dining, cinema, parking, a privilege system, and event or demonstration spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://gum.ru","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, welcoming, and heritage-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1893","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"109012, Moscow, Red Square, 3, Russia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a single destination for shopping, dining, entertainment, and leisure in central Moscow.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail shopping across more than 100 global brands\nFashion, beauty, jewelry, accessories, and home-goods retail\nChildren's clothing and toys\nGastronomy and food retail\nCafés and restaurants\nCinema screenings and ticketing\nCustomer parking\nCustomer privilege system","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Retail stores and brand boutiques\nGastronom №1\nCafés and restaurants, including Bosco Cafe and Stolovaya №57\nGUM cinema\nChildren's GUM\nCustomer parking\nPrivilege system\nDemonstration Hall","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, hospitality, food service, entertainment, and leisure","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Retail shoppers, families, diners, cinema visitors, and tourists or other visitors to central Moscow.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking fashion, beauty, jewelry, home goods, children's products, dining, and entertainment in a central Moscow destination.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for fashion and luxury goods\nBuying beauty, fragrance, and personal-care products\nShopping for children's clothing and toys\nPurchasing food and gastronomy products\nDining at cafés and restaurants\nWatching films at the GUM cinema\nUsing customer parking while visiting GUM\nUsing the GUM privilege system","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 100 leading global brands in one location\nAbility to combine shopping with dining and entertainment\nAccess to family-oriented shopping and leisure options\nConvenient access to cafés, restaurants, gastronomy, and cinema\nAbility to receive news, promotions, and special offers from GUM","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gum.ru","updated_at":"2026-11-08T02:44:03.383857+00:00"}]}],"last_refreshed_at":"2026-11-08T02:44:03.392605+00:00","last_changed_at":"2026-11-08T02:44:03.401726+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fbd08504-b03d-46b9-97fc-6df9759fcc8d"}