# GUM

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/gum
- **Dataset:** https://optimly.ai/brand/gum.json
- **Markdown:** https://optimly.ai/brand/gum/llms.txt
- **Official website:** https://gum.ru
- **Slug:** gum
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** GUM (Главный Универсальный Магазин) is a historic department store in Moscow featuring more than 100 leading global brands, retail shops, cafés, restaurants, gastronomy, a cinema, and family-oriented offerings.
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Description:** GUM is a shopping and cultural destination located at 3 Red Square in Moscow. Its website presents fashion, beauty, jewelry, home, children's goods, dining, cinema, parking, a privilege system, and event or demonstration spaces.
Source: Brand's website (https://gum.ru) · 2026-11-08

## Identity

- **Website:** https://gum.ru
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Voice & tone:** Promotional, welcoming, and heritage-oriented.
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Founded:** 1893
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Headquarters:** 109012, Moscow, Red Square, 3, Russia
Source: Brand's website (https://gum.ru) · 2026-11-08

## Offerings

- **Problem solved:** Provides a single destination for shopping, dining, entertainment, and leisure in central Moscow.
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Core capabilities:**
  - Retail shopping across more than 100 global brands
  - Fashion, beauty, jewelry, accessories, and home-goods retail
  - Children's clothing and toys
  - Gastronomy and food retail
  - Cafés and restaurants
  - Cinema screenings and ticketing
  - Customer parking
  - Customer privilege system
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Products / SKUs:**
  - Retail stores and brand boutiques
  - Gastronom №1
  - Cafés and restaurants, including Bosco Cafe and Stolovaya №57
  - GUM cinema
  - Children's GUM
  - Customer parking
  - Privilege system
  - Demonstration Hall
Source: Brand's website (https://gum.ru) · 2026-11-08

## Audience

- **Target industry:** Retail, hospitality, food service, entertainment, and leisure
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Customer base:** Retail shoppers, families, diners, cinema visitors, and tourists or other visitors to central Moscow.
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Ideal customer profile:** Consumers seeking fashion, beauty, jewelry, home goods, children's products, dining, and entertainment in a central Moscow destination.
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Use cases:**
  - Shopping for fashion and luxury goods
  - Buying beauty, fragrance, and personal-care products
  - Shopping for children's clothing and toys
  - Purchasing food and gastronomy products
  - Dining at cafés and restaurants
  - Watching films at the GUM cinema
  - Using customer parking while visiting GUM
  - Using the GUM privilege system
Source: Brand's website (https://gum.ru) · 2026-11-08

- **Customer outcomes:**
  - Access to more than 100 leading global brands in one location
  - Ability to combine shopping with dining and entertainment
  - Access to family-oriented shopping and leisure options
  - Convenient access to cafés, restaurants, gastronomy, and cinema
  - Ability to receive news, promotions, and special offers from GUM
Source: Brand's website (https://gum.ru) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

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analytics; any format works. The category list and privacy rules are at
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```json
{"looking_for":"pricing","gap":"not_found"}
```

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