# Relo Metrics (formerly GumGum Sports)

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Relo Metrics, formerly GumGum Sports, is an AI-powered sponsorship analytics platform that provides near real-time insights for brands and rights holders to measure and optimize their sports sponsorship investments across live broadcast, streaming platforms, and social media.

- Business Profile: https://optimly.ai/brand/gumgum-sports-now-relo-metrics
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://blog.relometrics.com/
- Logo: https://logo.clearbit.com/blog.relometrics.com
- Slug: gumgum-sports-now-relo-metrics
- Brand Authority Index tier: Emerging
- Archetype: Challenger
- Category: Sponsorship Analytics
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Manual Sponsorship Tracking: Brands and rights holders could manually track and analyze sponsorship performance through spreadsheets and traditional media monitoring, which is often inefficient, slow, | Sports Marketing & Analytics Agencies: Companies could hire specialized sports marketing or analytics agencies to conduct sponsorship valuation and performance analysis, often incurring high costs and
Solutions: Relo Metrics sponsorship analytics | sports sponsorship measurement platform | GumGum Sports rebrand | General Marketing Analytics Platforms: Utilizing broader marketing analytics tools or social media listening platforms that are not specifically tailored for the complexities of sports sponsorship mea
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## Full Details / RAG Data
### Overview
Relo Metrics (formerly GumGum Sports) has a Business Profile in the Optimly AI Brand Index.
Relo Metrics, formerly GumGum Sports, is an AI-powered sponsorship analytics platform that provides near real-time insights for brands and rights holders to measure and optimize their sports sponsorship investments across live broadcast, streaming platforms, and social media.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Relo Metrics (formerly GumGum Sports) |
| Slug         | gumgum-sports-now-relo-metrics |
| URL          | https://optimly.ai/brand/gumgum-sports-now-relo-metrics |
| Logo         | https://logo.clearbit.com/blog.relometrics.com |
| Brand Authority Index tier | Emerging |
| Archetype    | Challenger |
| Category     | Sponsorship Analytics |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-12T06:09:24.227Z |
### Verified Facts
- Founded: 2017
- Headquarters: Santa Monica, CA
### Buyer Intent Signals
#### Problems this brand solves
- Manual Sponsorship Tracking: Brands and rights holders could manually track and analyze sponsorship performance through spreadsheets and traditional media monitoring, which is often inefficient, slow,
- Sports Marketing & Analytics Agencies: Companies could hire specialized sports marketing or analytics agencies to conduct sponsorship valuation and performance analysis, often incurring high costs and
#### Buyers search for
- Relo Metrics sponsorship analytics
- sports sponsorship measurement platform
- GumGum Sports rebrand
- General Marketing Analytics Platforms: Utilizing broader marketing analytics tools or social media listening platforms that are not specifically tailored for the complexities of sports sponsorship mea
### Links
- Canonical page: https://optimly.ai/brand/gumgum-sports-now-relo-metrics
- Official website: https://blog.relometrics.com/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/gumgum-sports-now-relo-metrics.json
- LLMs.txt: /brand/gumgum-sports-now-relo-metrics/llms.txt