# Relo Metrics (formerly GumGum Sports)

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Relo Metrics, formerly GumGum Sports, is an AI-powered sponsorship analytics platform that provides near real-time insights for brands and rights holders to measure and optimize their sports sponsorship investments across live broadcast, streaming platforms, and social media.

- Business Profile: https://optimly.ai/brand/gumgum-sports-now-relo-metrics
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://blog.relometrics.com/
- Logo: https://logo.clearbit.com/blog.relometrics.com
- Slug: gumgum-sports-now-relo-metrics
- Brand Authority Index tier: Emerging
- Archetype: Challenger
- Category: Sponsorship Analytics
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Manual Sponsorship Tracking: Brands and rights holders could manually track and analyze sponsorship performance through spreadsheets and traditional media monitoring, which is often inefficient, slow, | Sports Marketing & Analytics Agencies: Companies could hire specialized sports marketing or analytics agencies to conduct sponsorship valuation and performance analysis, often incurring high costs and
Solutions: Relo Metrics sponsorship analytics | sports sponsorship measurement platform | GumGum Sports rebrand | General Marketing Analytics Platforms: Utilizing broader marketing analytics tools or social media listening platforms that are not specifically tailored for the complexities of sports sponsorship mea