# Gymshark
> Gymshark is a British fitness apparel and accessories brand founded in 2012 by Ben Francis. Originally a screen-printing operation in a garage, the company transitioned into a global sportswear leader primarily through influencer marketing and community-building on social media. The brand focuses on the intersection of performance technical gear and aesthetic fitness culture.
- URL: https://optimly.ai/brand/gymshark
- Slug: gymshark