{"name":"Gypsy Sport • New York","domain":"gypsysportny.com","url":"https://optimly.ai/brand/gypsy-sport-new-york","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent, inclusive New York City fashion brand combining clothing, culture, and community through genderless, expressive designs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"description","label":"Description","shape":"text","content":"Gypsy Sport is an independent fashion brand based in New York City. It blends high fashion and streetwear with bold artistic expression, inclusive casting, genderless style, and a commitment to bringing new and different voices into fashion. The brand creates clothing and accessories, including hats, tees, caps, beanies, and bags.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To promote unity through individuality, amplify diverse voices, and challenge conventional fashion norms through inclusive, genderless design and representation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Rio Uribe (born 1988 in Los Angeles, California).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://gypsysportny.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Avant-garde, bold, inclusive, expressive, unconventional, and irreverent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2012","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"New York City, New York, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides inclusive, genderless fashion and a platform for individual expression and broader representation in fashion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Fashion design\nGenderless and unisex apparel design\nAccessories design\nStreetwear and high-fashion design\nRunway shows and fashion presentations\nInclusive casting and representation\nCreative collaborations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Clothing\nT-shirts\nHats and caps\nBeanies\nBags\nDKNY collaboration products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Listed products include caps priced at $55 and $64.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fashion and apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Fashion consumers worldwide interested in expressive, inclusive, genderless, and streetwear-influenced design.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking distinctive genderless or unisex fashion, statement accessories, and inclusive streetwear with strong artistic and cultural identity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Individual self-expression through fashion\nGenderless and unisex dressing\nStreetwear styling\nFashion runway and editorial presentation\nInclusive casting and fashion participation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to expressive genderless fashion\nAbility to communicate individuality through distinctive designs\nParticipation in a more inclusive fashion conversation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gypsysportny.com","updated_at":"2026-11-08T02:44:39.586832+00:00"}]}],"last_refreshed_at":"2026-11-08T02:44:39.596395+00:00","last_changed_at":"2026-11-08T02:44:39.604147+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=04c873c4-cc0e-4202-814f-d8e4f804cdb6"}