# H&M Group
> H&M Group (H & M Hennes & Mauritz AB) is a global fashion and design company. It comprises several independent brands including H&M, COS, Monki, Weekday, & Other Stories, H&M HOME, ARKET, and Afound, offering a wide range of apparel, accessories, and home textiles.
- URL: https://optimly.ai/brand/h-m-group
- Slug: h-m-group
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail
- Last Analyzed: April 9, 2026
## Competitors
- ASOS (https://optimly.ai/brand/asos)
- Inditex Zara (https://optimly.ai/brand/inditex-zara)
- Shein (https://optimly.ai/brand/shein)
## Sub-brands
- And Other Stories (https://optimly.ai/brand/and-other-stories)
- Arket (https://optimly.ai/brand/arket)
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## Full Details / RAG Data
### Overview
H&M Group is listed in the AI Directory.
H&M Group (H & M Hennes & Mauritz AB) is a global fashion and design company. It comprises several independent brands including H&M, COS, Monki, Weekday, & Other Stories, H&M HOME, ARKET, and Afound, offering a wide range of apparel, accessories, and home textiles.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | H&M Group |
| Slug         | h-m-group |
| URL          | https://optimly.ai/brand/h-m-group |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Retail |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-24T16:43:44.850Z |
### Verified Facts
- Founded: 1947
- Headquarters: Stockholm, Sweden
### Competitors
| Name | Profile |
|------|---------|
| ASOS | https://optimly.ai/brand/asos |
| Inditex Zara | https://optimly.ai/brand/inditex-zara |
| Shein | https://optimly.ai/brand/shein |
### Sub-brands
- And Other Stories (https://optimly.ai/brand/and-other-stories)
- Arket (https://optimly.ai/brand/arket)
### Links
- Canonical page: https://optimly.ai/brand/h-m-group
- JSON endpoint: /brand/h-m-group.json
- LLMs.txt: /brand/h-m-group/llms.txt