# H&M Group
> H&M Group (H & M Hennes & Mauritz AB) is a global fashion and design company. It comprises several independent brands including H&M, COS, Monki, Weekday, & Other Stories, H&M HOME, ARKET, and Afound, offering a wide range of apparel, accessories, and home textiles.
- URL: https://optimly.ai/brand/h-m-group
- Slug: h-m-group
- BAI Score: 92/100
- Archetype: Challenger
- Category: Retail
- Last Analyzed: April 9, 2026
## Competitors
- ASOS (https://optimly.ai/brand/asos)
- Inditex Zara (https://optimly.ai/brand/inditex-zara)
- Shein (https://optimly.ai/brand/shein)
## Sub-brands
- And Other Stories (https://optimly.ai/brand/and-other-stories)
- Arket (https://optimly.ai/brand/arket)