{
  "slug": "h-r-block",
  "name": "h-r-block",
  "description": "H&R Block is a leading provider of tax preparation services, offering online self-service options, expert-assisted filing, and full-service tax preparation through offices. They also provide financial services like mobile banking and savings accounts.",
  "url": "https://optimly.ai/brand/h-r-block",
  "websiteUrl": "https://hrblock.com/",
  "logoUrl": "https://logo.clearbit.com/hrblock.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Tax Preparation Software & Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:03.416Z",
  "verifiedVitals": {
    "website": "https://hrblock.com",
    "category": "Tax preparation, Financial services",
    "what_it_does": "H&R Block provides a range of tax services including do-it-yourself online tax filing, online filing with a professional review, and full-service tax preparation with a dedicated tax professional. They also offer year-round tax support, free Second Look® reviews for past returns, and financial services through Spruce mobile banking, which includes savings accounts.",
    "primary_audience": "Individuals and small businesses seeking tax preparation and related financial services.",
    "core_product": "Tax preparation and filing services.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "H&R Block offers a free online filing option for simple returns, with paid tiers for more complex situations, professional review, and full-service tax preparation. Prices for paid services start at $0 for simple DIY returns, $75 for DIY with a pro review, and $99 for full-service tax prep, plus additional state fees for paid products."
    },
    "named_competitors": [
      "TurboTax"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787476155163
}