{
  "slug": "haaretz",
  "name": "haaretz",
  "description": "Haaretz is an Israeli news organization providing in-depth coverage and analysis of Israeli, Middle East, and international news, politics, security, and culture.",
  "url": "https://optimly.ai/brand/haaretz",
  "websiteUrl": "https://haaretz.com/",
  "logoUrl": "https://logo.clearbit.com/haaretz.com",
  "baiScore": 47.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Digital News Publications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T17:53:03.385Z",
  "verifiedVitals": {
    "website": "https://haaretz.com",
    "category": "News Organization",
    "what_it_does": "Haaretz is an Israeli daily newspaper and digital news platform that publishes news, analysis, and opinion pieces in both Hebrew and English. It covers Israeli and international news, with a particular focus on Israel and the Middle East, and is known for its left-wing and liberal editorial stance.",
    "primary_audience": "The primary audience for Haaretz includes Israel's intelligentsia, political and economic elites, and individuals with above-average education, income, and wealth. The English edition specifically targets an international audience interested in Israeli and Middle Eastern affairs.",
    "core_product": "The core product of Haaretz is its daily newspaper, offered in both print and digital formats. This includes news articles, analysis, opinion pieces, live updates, podcasts, and daily newsletters.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Haaretz operates on a freemium model, offering some content for free while requiring a subscription for premium articles and full digital access. Various digital subscription plans are available, including monthly, annual, and ad-free options, as well as mobile app access."
    },
    "parent_ownership": "Haaretz is owned by the Schocken family (75%) and Leonid Nevzlin (25%). The Schocken family has held ownership of the newspaper since the 1930s."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789837403215
}