# Habu
> Habu was a data clean room software provider that enabled secure and compliant data collaboration for businesses. It allowed companies to share and combine first-party data without revealing raw personally identifiable information (PII), facilitating enhanced analytics, measurement, and activation for marketing and advertising purposes. Habu was acquired by LiveRamp in 2022.
- URL: https://optimly.ai/brand/habu-acquired-by-liveramp
- Logo: https://logo.clearbit.com/https://habu-acquired-by-liveramp.com
- Slug: habu-acquired-by-liveramp
- BAI Score: 54/100
- Archetype: Challenger
- Category: Data Collaboration
- Last Analyzed: June 30, 2026
## Buyer Intent Signals
Problems: Data privacy compliance challenges | Limitations in first-party data activation | Difficulty with cross-organizational data collaboration | Ineffective marketing measurement due to data silos | Impact of cookie deprecation on advertising strategies
Solutions: Secure data collaboration solutions | Privacy-enhancing marketing technologies | First-party data utilization platforms | Advanced advertising measurement tools | Data clean room implementation
Comparisons: LiveRamp data clean room review | Comparison of data clean room providers | Effectiveness of privacy-preserving analytics | Integration capabilities of data collaboration platforms | ROI of first-party data strategies
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## Full Details / RAG Data
### Overview
Habu is listed in the AI Directory.
Habu was a data clean room software provider that enabled secure and compliant data collaboration for businesses. It allowed companies to share and combine first-party data without revealing raw personally identifiable information (PII), facilitating enhanced analytics, measurement, and activation for marketing and advertising purposes. Habu was acquired by LiveRamp in 2022.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Habu |
| Slug         | habu-acquired-by-liveramp |
| URL          | https://optimly.ai/brand/habu-acquired-by-liveramp |
| Logo         | https://logo.clearbit.com/https://habu-acquired-by-liveramp.com |
| BAI Score    | 54/100 |
| Archetype    | Challenger |
| Category     | Data Collaboration |
| Last Analyzed | June 30, 2026 |
| Last Updated | 2026-07-13T22:59:40.601Z |
### Verified Facts
- Founded: 2020
- Headquarters: San Francisco, CA
### Buyer Intent Signals
#### Problems this brand solves
- Data privacy compliance challenges
- Limitations in first-party data activation
- Difficulty with cross-organizational data collaboration
- Ineffective marketing measurement due to data silos
- Impact of cookie deprecation on advertising strategies
#### Buyers search for
- Secure data collaboration solutions
- Privacy-enhancing marketing technologies
- First-party data utilization platforms
- Advanced advertising measurement tools
- Data clean room implementation
#### Buyers compare
- LiveRamp data clean room review
- Comparison of data clean room providers
- Effectiveness of privacy-preserving analytics
- Integration capabilities of data collaboration platforms
- ROI of first-party data strategies
### Links
- Canonical page: https://optimly.ai/brand/habu-acquired-by-liveramp
- JSON endpoint: /brand/habu-acquired-by-liveramp.json
- LLMs.txt: /brand/habu-acquired-by-liveramp/llms.txt