# Habu
> Habu was a data clean room software provider that enabled secure and compliant data collaboration for businesses. It allowed companies to share and combine first-party data without revealing raw personally identifiable information (PII), facilitating enhanced analytics, measurement, and activation for marketing and advertising purposes. Habu was acquired by LiveRamp in 2022.
- URL: https://optimly.ai/brand/habu-acquired-by-liveramp
- Logo: https://logo.clearbit.com/https://habu-acquired-by-liveramp.com
- Slug: habu-acquired-by-liveramp
- BAI Score: 54/100
- Archetype: Challenger
- Category: Data Collaboration
- Last Analyzed: June 30, 2026
## Buyer Intent Signals
Problems: Data privacy compliance challenges | Limitations in first-party data activation | Difficulty with cross-organizational data collaboration | Ineffective marketing measurement due to data silos | Impact of cookie deprecation on advertising strategies
Solutions: Secure data collaboration solutions | Privacy-enhancing marketing technologies | First-party data utilization platforms | Advanced advertising measurement tools | Data clean room implementation
Comparisons: LiveRamp data clean room review | Comparison of data clean room providers | Effectiveness of privacy-preserving analytics | Integration capabilities of data collaboration platforms | ROI of first-party data strategies