# Habu
> Habu was a leading provider of data clean room software that enabled secure and privacy-compliant data collaboration for marketing, measurement, and advanced analytics. It was acquired by Snowflake in 2023.
- URL: https://optimly.ai/brand/habu-acquired-by-snowflake
- Logo: https://logo.clearbit.com/https://habu-acquired-by-snowflake.com
- Slug: habu-acquired-by-snowflake
- BAI Score: 40/100
- Archetype: Phantom
- Category: Data & Analytics
- Last Analyzed: July 3, 2026
## Buyer Intent Signals
Problems: Data privacy concerns | Secure multi-party data collaboration | Fragmented customer data insights | Inefficient cross-platform campaign measurement
Solutions: Data clean room solutions | Privacy-enhancing technologies for marketing | Secure data sharing platforms | Consolidated analytics for customer data
Comparisons: Habu vs competitor clean rooms (historical) | Snowflake data collaboration capabilities | Benefits of data clean rooms | Implementing secure data analytics
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## Full Details / RAG Data
### Overview
Habu is listed in the AI Directory.
Habu was a leading provider of data clean room software that enabled secure and privacy-compliant data collaboration for marketing, measurement, and advanced analytics. It was acquired by Snowflake in 2023.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Habu |
| Slug         | habu-acquired-by-snowflake |
| URL          | https://optimly.ai/brand/habu-acquired-by-snowflake |
| Logo         | https://logo.clearbit.com/https://habu-acquired-by-snowflake.com |
| BAI Score    | 40/100 |
| Archetype    | Phantom |
| Category     | Data & Analytics |
| Last Analyzed | July 3, 2026 |
| Last Updated | 2026-07-11T09:57:49.516Z |
### Verified Facts
- Founded: 2018
- Headquarters: San Francisco, California
### Buyer Intent Signals
#### Problems this brand solves
- Data privacy concerns
- Secure multi-party data collaboration
- Fragmented customer data insights
- Inefficient cross-platform campaign measurement
#### Buyers search for
- Data clean room solutions
- Privacy-enhancing technologies for marketing
- Secure data sharing platforms
- Consolidated analytics for customer data
#### Buyers compare
- Habu vs competitor clean rooms (historical)
- Snowflake data collaboration capabilities
- Benefits of data clean rooms
- Implementing secure data analytics
### Links
- Canonical page: https://optimly.ai/brand/habu-acquired-by-snowflake
- JSON endpoint: /brand/habu-acquired-by-snowflake.json
- LLMs.txt: /brand/habu-acquired-by-snowflake/llms.txt