# Habu
> Habu was a leading provider of data clean room software that enabled secure and privacy-compliant data collaboration for marketing, measurement, and advanced analytics. It was acquired by Snowflake in 2023.
- URL: https://optimly.ai/brand/habu-acquired-by-snowflake
- Logo: https://logo.clearbit.com/https://habu-acquired-by-snowflake.com
- Slug: habu-acquired-by-snowflake
- BAI Score: 40/100
- Archetype: Phantom
- Category: Data & Analytics
- Last Analyzed: July 3, 2026
## Buyer Intent Signals
Problems: Data privacy concerns | Secure multi-party data collaboration | Fragmented customer data insights | Inefficient cross-platform campaign measurement
Solutions: Data clean room solutions | Privacy-enhancing technologies for marketing | Secure data sharing platforms | Consolidated analytics for customer data
Comparisons: Habu vs competitor clean rooms (historical) | Snowflake data collaboration capabilities | Benefits of data clean rooms | Implementing secure data analytics