{"name":"Halifax","domain":"halifax.co.uk","url":"https://optimly.ai/brand/halifax","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Halifax is a UK banking brand offering personal financial products and services, including bank accounts, borrowing, savings, investments, pensions, wealth management and insurance. The brand is changing to Lloyds.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"description","label":"Description","shape":"text","content":"Halifax provides personal banking and financial products, with support for banking, borrowing, saving, investing, insurance and everyday money management. Its website states that the Halifax brand is changing to Lloyds and directs customers to Lloyds for continued banking and support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers bank, borrow, save and protect what matters most, while providing support through life's financial challenges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://halifax.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Reassuring, supportive and security-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Halifax is part of the same group as Lloyds and Bank of Scotland. The website states that the Halifax brand is changing to Lloyds.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday banking and broader financial needs, including borrowing, saving, investing, insurance and access to customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and current accounts\nOverdrafts and travel services\nCredit cards and loans\nCar finance and mortgages\nSavings and investing\nPensions and wealth management\nHome, car, life and critical illness insurance\nOnline and app-based banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bank accounts\nOverdrafts\nTravel services\nCredit cards\nLoans\nCar finance\nMortgages\nSavings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, including current account holders and people seeking borrowing, savings, investment, pension, wealth management and insurance products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in Great Britain and Northern Ireland seeking personal banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing bank accounts\nManaging everyday banking\nBorrowing through credit cards, loans, mortgages or car finance\nSaving and investing money\nPlanning for retirement through pensions\nManaging wealth\nProtecting home, car, life and health\nAccessing financial abuse, accessibility, wellbeing and bereavement support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of personal financial products\nWays to manage accounts through banking services and apps\nSupport with financial wellbeing and significant life events\nGuidance intended to help customers stay safe from fraud","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halifax.co.uk","updated_at":"2026-11-07T05:36:50.111716+00:00"}]}],"last_refreshed_at":"2026-11-07T05:36:50.119246+00:00","last_changed_at":"2026-11-07T05:36:50.126017+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=dc1f7f3d-8acf-4209-9d1c-e3b57520f881"}