{"name":"Halyk Bank","domain":"halykbank.kz","url":"https://optimly.ai/brand/halyk-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Halyk Bank is a universal commercial bank of the Republic of Kazakhstan serving private customers and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"description","label":"Description","shape":"text","content":"Halyk Bank, legally JSC Halyk Savings Bank of Kazakhstan, is a universal commercial bank providing services across retail and business banking. Its offerings include banking products, insurance, securities and leasing services through the Halyk Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide services across all segments of the financial market in Kazakhstan and other countries at international standards, ensuring the safety and effective placement and growth of clients’ and shareholders’ funds.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://halykbank.kz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative, customer-oriented and security-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1923","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Astana, Kazakhstan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage payments, savings, borrowing, banking operations and other financial needs through branch, ATM and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking\nBusiness banking\nDigital banking through Halyk SuperApp and Onlinebank\nLoans and credit\nDeposits and savings\nPayment cards\nTransfers and payments\nMerchant acquiring","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Halyk SuperApp\nOnlinebank\nPersonal loans\nBusiness loans\nDeposits\nAQYL education deposit\nPayment cards\nHalyk Bonus Digital card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Private customers, businesses, clients and shareholders in Kazakhstan and other countries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking retail or commercial banking services, including accounts, cards, deposits, credit, payments, transfers and digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal or business accounts\nApplying for personal, business, mortgage or auto credit\nRefinancing existing credit\nSaving through deposits, including education savings\nMaking domestic and international transfers\nUsing payment cards and digital cards\nProcessing business payments through merchant acquiring\nManaging business banking through Onlinebank","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Safer storage of funds\nEffective placement and potential growth of client funds\nAccess to banking services through digital channels, branches and ATMs\nConvenient payments, transfers and account management\nAccess to credit, refinancing and installment products\nSupport for business operations and payments\nImproved awareness of fraud prevention and account security","source_type":"1p_website","source_label":"Brand's website","source_url":"https://halykbank.kz","updated_at":"2026-11-07T05:28:06.722571+00:00"}]}],"last_refreshed_at":"2026-11-07T05:28:06.894438+00:00","last_changed_at":"2026-11-07T05:28:06.906683+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=51137d55-b708-40c7-92e6-e687b89bfdf9"}