{"name":"Handsman","domain":"handsman.co.jp","url":"https://optimly.ai/brand/handsman","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese home-center retailer offering DIY, gardening, household goods, and lifestyle products through physical stores and an online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"description","label":"Description","shape":"text","content":"Handsman operates stores in Osaka, Fukuoka, Oita, Kumamoto, Miyazaki, and Kagoshima, and provides an online shop featuring products imported from around the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To practice a customer-first philosophy and bring new discoveries and excitement to customers while supporting wonderful homes and lifestyles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://handsman.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, energetic, customer-focused, and discovery-oriented, presenting Handsman as a theme park for home and lifestyle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find products, information, and inspiration for DIY, gardening, household needs, and home lifestyles through stores, online shopping, and educational content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Physical retail through stores across several Japanese prefectures\nOnline retail through the Handsman online shop\nImporting and selling products from around the world\nPublishing information about DIY, gardening, and lifestyle goods\nProviding store-specific recommendations and status information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"DIY products and supplies\nGardening products and supplies\nHousehold goods\nHome and lifestyle products\nImported goods\nGardening pots, planters, tools, storage items, and related accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Online shop listings display individual product prices, including examples from ¥195 to ¥2,950 including tax.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home-center and retail; DIY, gardening, household goods, and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for home improvement, gardening, household, and lifestyle products in Japan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Japanese consumers who want DIY, gardening, household, and lifestyle goods, either through local Handsman stores or online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying DIY supplies for home projects\nPurchasing gardening tools, pots, planters, and accessories\nShopping for household goods and lifestyle products\nDiscovering imported products for the home and garden\nUsing DIY, gardening, and lifestyle information for product inspiration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to DIY, gardening, household, and lifestyle products\nConvenient shopping through physical stores and an online shop\nNew product discoveries and inspiration\nAccess to information about DIY, gardening, and lifestyle goods\nStore-specific recommendations and updates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://handsman.co.jp","updated_at":"2026-11-07T05:18:18.485249+00:00"}]}],"last_refreshed_at":"2026-11-07T05:18:18.493835+00:00","last_changed_at":"2026-11-07T05:18:18.504311+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8eafd427-c998-4ade-a877-6a6948f6d89d"}