{"name":"Hanley Economic","domain":"thehanley.co.uk","url":"https://optimly.ai/brand/hanley-economic","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hanley Economic is a building society providing savings accounts, mortgages, online banking and member support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hanley Economic Building Society offers savings products, mortgages, online banking and support for members, including existing mortgage customers. It also highlights financial education and community initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support members and communities through savings, mortgages, financial education and community initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thehanley.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, helpful, transparent and member-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals save for the future, manage their finances online, find suitable mortgages and switch existing mortgage products with support and advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings accounts\nMortgage products and advice\nExisting mortgage customer product switching\nMortgage retention support\nOnline banking\nMember help and support\nFinancial education and community initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nJet Set Saver\nMortgages\nOnline Banking\nRent to Own","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members, savers, mortgage applicants and existing mortgage customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking savings products, mortgages, online banking or support with an existing mortgage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening or choosing a savings account\nSaving for the future\nApplying for a mortgage\nSwitching an existing mortgage product\nManaging finances through online banking\nGetting mortgage advice\nAccessing member support and help\nBuilding financial confidence through financial education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater control over personal finances through online banking\nSupport in choosing a suitable savings account\nAccess to mortgage products and advice\nA transparent product-switching process for existing mortgage customers\nOpportunities to save for the future\nImproved financial knowledge and confidence","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thehanley.co.uk","updated_at":"2026-11-07T06:56:27.597586+00:00"}]}],"last_refreshed_at":"2026-11-07T06:56:27.612487+00:00","last_changed_at":"2026-11-07T06:56:27.625433+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2521a48c-d3bf-4ff0-b4fa-9e62d371a334"}