# Hanley Economic

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/hanley-economic
- **Dataset:** https://optimly.ai/brand/hanley-economic.json
- **Markdown:** https://optimly.ai/brand/hanley-economic/llms.txt
- **Official website:** https://thehanley.co.uk
- **Slug:** hanley-economic
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Hanley Economic is a building society providing savings accounts, mortgages, online banking and member support.
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Description:** Hanley Economic Building Society offers savings products, mortgages, online banking and support for members, including existing mortgage customers. It also highlights financial education and community initiatives.
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

## Identity

- **Mission:** To support members and communities through savings, mortgages, financial education and community initiatives.
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Website:** https://thehanley.co.uk
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Voice & tone:** Friendly, helpful, transparent and member-focused.
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

## Offerings

- **Problem solved:** Helps individuals save for the future, manage their finances online, find suitable mortgages and switch existing mortgage products with support and advice.
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Core capabilities:**
  - Savings accounts
  - Mortgage products and advice
  - Existing mortgage customer product switching
  - Mortgage retention support
  - Online banking
  - Member help and support
  - Financial education and community initiatives
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Products / SKUs:**
  - Savings accounts
  - Jet Set Saver
  - Mortgages
  - Online Banking
  - Rent to Own
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

## Audience

- **Target industry:** Financial services and banking
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Customer base:** Members, savers, mortgage applicants and existing mortgage customers.
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Ideal customer profile:** Individuals seeking savings products, mortgages, online banking or support with an existing mortgage.
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Use cases:**
  - Opening or choosing a savings account
  - Saving for the future
  - Applying for a mortgage
  - Switching an existing mortgage product
  - Managing finances through online banking
  - Getting mortgage advice
  - Accessing member support and help
  - Building financial confidence through financial education
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

- **Customer outcomes:**
  - Greater control over personal finances through online banking
  - Support in choosing a suitable savings account
  - Access to mortgage products and advice
  - A transparent product-switching process for existing mortgage customers
  - Opportunities to save for the future
  - Improved financial knowledge and confidence
Source: Brand's website (https://thehanley.co.uk) · 2026-11-07

Page last updated 2026-11-07.

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