{"name":"Hardly Art Records","domain":"hardlyart.com","url":"https://optimly.ai/brand/hardly-art-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Seattle-based independent record label and Sub Pop offshoot focused on emerging and relatively undiscovered artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hardly Art is an offshoot of Sub Pop, often referred to as Sub Pop's “sister label.” Founded in 2007, it began with a local focus and expanded to artists across the United States and abroad. Its catalog spans garage rock, post-punk, surf rock, power pop, electronic music, and other genres.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To spotlight emerging talent, support new bands in need of a wider audience, and foster new and notable talent wherever it is found.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hardlyart.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Eclectic, playful, irreverent, and music-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2007","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Downtown Seattle, Washington, United States; Hardly Art operates from a shared office space with Sub Pop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Offshoot of Sub Pop; often referred to as Sub Pop's “sister label.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps emerging and relatively undiscovered artists reach a wider audience through label releases, reissues, EPs, singles, cassettes, and promotion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Artist discovery and development\nMusic recording and release publishing\nReissues, EPs, one-off seven-inch releases, and cassette releases\nPhysical and digital music distribution through an online store\nArtist and release news promotion\nMerchandise sales and newsletter communication","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Music releases in LP, CD, cassette, digital, 7-inch, 10-inch, and 12-inch formats\nReissues and EPs\nOne-off seven-inch releases\nArtist merchandise\nHardly Art newsletter","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices vary by release and format. Examples shown on the site include digital releases from $1 or $2, CDs from $12, LPs from $10 or $23, and cassettes from $10.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and recorded entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music fans, listeners, and customers purchasing artist releases and merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Emerging and relatively undiscovered bands and artists, including local and independent acts from the United States and abroad.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering emerging and independent artists\nBuying new releases and pre-orders\nPurchasing reissues, EPs, singles, and cassettes\nBuying artist and label merchandise\nReceiving updates about new releases, pre-orders, and merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Artists gain access to a wider audience.\nArtists receive label support and release distribution.\nListeners discover diverse music across multiple genres.\nCustomers can purchase music in physical and digital formats.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hardlyart.com","updated_at":"2026-11-08T02:52:35.657734+00:00"}]}],"last_refreshed_at":"2026-11-08T02:52:35.666339+00:00","last_changed_at":"2026-11-08T02:52:35.673765+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0ea6acb1-046c-4192-b8e3-5196895dc5e8"}