{
  "slug": "hark",
  "name": "Hark",
  "description": "Hark provides AI-powered listening infrastructure that captures customer explanations in their own words through multimodal feedback (video, audio, text). It unifies customer data and uses AI for analysis to help e-commerce brands understand why performance metrics move, driving better customer experience, product decisions, and marketing campaigns.",
  "url": "https://optimly.ai/brand/hark",
  "websiteUrl": "https://sendhark.com/",
  "logoUrl": "https://logo.clearbit.com/sendhark.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Conversation Intelligence Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-15T23:36:04.281Z",
  "verifiedVitals": {
    "website": "https://sendhark.com",
    "category": "Voice of Customer (VoC) Platform",
    "what_it_does": "Hark is an AI-powered listening infrastructure that captures and analyzes customer feedback in their own words (video, audio, text) to provide insights into why performance metrics change, helping e-commerce brands improve customer experience, support, marketing, and product development. It aims to replace traditional Voice of Customer (VoC) tools by offering multimodal feedback collection, AI-topic modeling, faster support resolution, and a unified view of insights with an AI chat data assistant.",
    "primary_audience": "E-commerce brands and their CX, CI, Support, Marketing, Product, and Leadership teams.",
    "pricing_model": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789944852400
}