{"name":"Harmonyland","domain":"harmonyland.jp","url":"https://optimly.ai/brand/harmonyland","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A Sanrio character theme park in Hiji, Oita, Japan, featuring attractions, character greetings, live shows, events, restaurants and shops.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"description","label":"Description","shape":"text","content":"Harmonyland is a Sanrio character park offering rides and attractions themed around Hello Kitty and other Sanrio characters, along with live shows, character greetings, seasonal events, restaurants and goods shops.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create a friendly place where everyone can enjoy events together.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://harmonyland.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cute, cheerful, family-friendly and character-focused, with an emphasis on fun shared experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"5933 Oaza-Fujiwara, Hiji-machi, Hayami-gun, Oita Prefecture, Japan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an accessible leisure and entertainment destination where families, children, couples and Sanrio fans can enjoy rides, shows, character interactions and seasonal events together.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Theme-park attractions and rides\nSanrio character experiences\nLive shows and parades\nCharacter greetings\nSeasonal and anniversary events\nDigital park map\nRestaurants and goods shops\nVisitor access planning by car, bus, train, airplane and rental car","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Attractions including Kitty Castle, Rhythmical Coaster, Harmony Train, Sky Pal Collection, Sanrio EV Go-Kart and character-themed rides\nLive shows including Parade Parallel and character birthday shows\nCharacter greeting experiences including Character Greeting Fun Studio and Odemukae Greeting\nSeasonal events including HARMONYLAND HALLOWEEN and HARMONYLAND CHRISTMAS\nDigital map of attractions, restaurants and goods shops\nRestaurants and character-themed food and beverages\nSanrio character goods shops","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by attraction and ticket type. The site lists ¥500 per ride for Sky Pal Collection and ¥500 per vehicle for Sanrio EV Go-Kart; it also provides information on priority and paid tickets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Theme parks, amusement parks and leisure entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, children, couples and Sanrio character fans; the site specifically describes experiences for families and couples and provides age-based attraction guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and Sanrio fans seeking a character-themed amusement park experience in Japan, especially visitors to the Oita and northern Kyushu area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips and leisure outings\nEnjoying Sanrio-themed rides and attractions\nMeeting and interacting with Sanrio characters\nWatching parades and live shows\nAttending seasonal, birthday and anniversary events\nUsing character-themed restaurants and shops\nPlanning access and navigating the park with the digital map","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Enjoy shared entertainment for visitors of different ages\nCreate memories with Sanrio characters\nExperience rides, parades, live shows and seasonal events\nInteract with characters through greeting attractions\nAccess a range of indoor and outdoor attractions with published usage restrictions and weather guidance\nPlan visits using transportation information and a digital park map","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harmonyland.jp","updated_at":"2026-11-08T02:22:37.946111+00:00"}]}],"last_refreshed_at":"2026-11-08T02:22:37.953828+00:00","last_changed_at":"2026-11-08T02:22:37.960393+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e3fc2e6f-d6e3-4f7c-92e9-85dd066b094e"}