{"name":"Harris Scarfe","domain":"harrisscarfe.com.au","url":"https://optimly.ai/brand/harris-scarfe","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian retailer offering apparel, homewares, bedding, kitchenware and electrical appliances through stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"description","label":"Description","shape":"text","content":"Harris Scarfe is an Australian retailer with over 175 years of trading history. It offers women's and men's fashion, underwear, sleepwear, shoes, sports clothing, homewares, bedding and bedlinen, kitchenware, dining products and electrical appliances through more than 60 stores and its online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer great brands and great prices while providing helpful, friendly customer service and meeting customers' needs throughout the purchasing process.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://harrisscarfe.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, promotional, value-focused and helpful.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1849","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps Australian shoppers purchase affordable apparel, homewares, bedding, kitchen, dining and electrical products online or in stores, with services including Click & Collect and in-store bra fitting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail stores across Australian metro and regional areas\nOnline shopping\nFree 2-hour Click & Collect\nCustomer service, order tracking, delivery and returns support\nIn-store bra fitting services\nHS Friends membership with exclusive offers\nPrice promise\nBuying guides and shopping inspiration through the Hub","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's apparel, footwear, bras, intimates, sleepwear and accessories\nMen's casualwear, business attire, activewear and underwear\nBedding and bedlinen\nBathroom essentials and home décor\nKitchenware and cookware\nDining products, dinnerware, cutlery and servingware\nElectrical appliances including air fryers, robot vacuums, coffee machines, toasters and kettles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The brand positions itself around great prices and value for money, with promotional discounts, exclusive-brand offers, a price promise and HS Friends member pricing. Specific product prices are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, including apparel, homewares, bedding, kitchenware, dining and electrical appliances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Australian consumers and families shopping for apparel, homewares and household products, served through online channels and stores in South Australia, Victoria, Tasmania, New South Wales, the ACT and Queensland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian shoppers seeking affordable, branded and exclusive-brand clothing, homewares, bedding, kitchen, dining and electrical products, either online or at a local retail store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for women's and men's clothing, underwear, sleepwear, shoes and sportswear\nPurchasing bedding, bedlinen, bathroom and home décor products\nBuying cookware, kitchenware, dinnerware and glassware\nBuying household electrical appliances\nOrdering online with Click & Collect\nReceiving personalised in-store bra fitting and sizing assistance\nUsing buying guides and Hub content to support purchase decisions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of apparel and household products in one retailer\nValue through promotional offers, member pricing and exclusive brands\nConvenient online shopping and free 2-hour Click & Collect\nSupport with returns, exchanges, delivery and order tracking\nImproved bra comfort and fit through personalised in-store fitting\nPurchase guidance through articles and buying guides","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harrisscarfe.com.au","updated_at":"2026-11-08T02:48:17.053083+00:00"}]}],"last_refreshed_at":"2026-11-08T02:48:17.063568+00:00","last_changed_at":"2026-11-08T02:48:17.072011+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=61949dd5-4034-4d06-9f46-d35a37357c4b"}