{"name":"Hartlauer","domain":"hartlauer.at","url":"https://optimly.ai/brand/hartlauer","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Austrian retailer offering optics, hearing care, health products, telecommunications and personalized photo products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hartlauer provides optical products and services, hearing care, health products, photo personalization and related retail services in Austria. Its offerings include eyewear, contact lenses, hearing aids, health products, custom smartphone cases and personalized wall art.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support wellbeing and quality of life through optical and hearing care, health services and tailored products, including free mobile vision and hearing tests across Austria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hartlauer.at","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, approachable, service-oriented, reassuring and promotional, with a playful Austrian German brand voice centered on the “Löwen” identity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers address vision, hearing and wellbeing needs, choose suitable eyewear and hearing solutions, and create personalized photo products and gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Optical consultations and eyewear retail\nFree vision testing and personal style advice\nContact lens and sunglasses services\nHearing testing and hearing-aid solutions\nHealth and wellbeing product retail\nMobile health bus offering free vision and hearing tests\nPersonalized photo-product design and ordering\nRetail services for individuals, communities, clubs, events and employers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Prescription and optical glasses\nSunglasses\nContact lenses\nReady-made reading glasses\nSports glasses\nHearing aids\nHealth and wellbeing products\nPersonalized smartphone cases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product. Scraped pages show eyewear examples at €149, personalized wall products from €4.49, and personalized smartphone cases from €26.99. The Gesundheitsbus services, including vision and hearing tests and consultations, are free.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Optical retail, hearing care, health and wellbeing retail, consumer electronics and personalized photo products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers in Austria, as well as municipalities, clubs, trade fairs and employers that can host the Hartlauer Gesundheitsbus.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Austrian consumers seeking eyewear, contact lenses, hearing care, health products or personalized photo gifts; and organizations seeking on-site free vision and hearing testing for their communities, members, visitors or employees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Selecting and purchasing prescription glasses or sunglasses\nReceiving a free vision test and personal eyewear consultation\nBuying and fitting contact lenses\nTesting hearing and exploring hearing-aid solutions\nAccessing free mobile vision and hearing tests through the Gesundheitsbus\nPromoting health checks in municipalities, clubs, fairs and workplaces\nCreating personalized smartphone cases with photos\nDesigning personalized wall art, posters, canvases and framed photos","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved access to vision and hearing screening\nPersonalized eyewear and hearing solutions\nGreater awareness of health and preventive care\nConvenient on-site testing for communities, clubs, events and workplaces\nPersonalized photo products that preserve memories\nProfessional advice from trained optical and hearing-care specialists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hartlauer.at","updated_at":"2026-11-07T06:45:05.801501+00:00"}]}],"last_refreshed_at":"2026-11-07T06:45:05.813694+00:00","last_changed_at":"2026-11-07T06:45:05.826409+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=54cc8c09-f880-48c0-b2aa-d4e215074fa1"}