{"name":"Harvey Norman","domain":"harveynorman.com.au","url":"https://optimly.ai/brand/harvey-norman","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian online retailer offering baby, home, lifestyle, technology, appliances, furniture, entertainment and renovation products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"description","label":"Description","shape":"text","content":"Harvey Norman Online is an Australian online shopping destination with an expanding range of products across baby, home, lifestyle and technology, alongside categories including appliances, computers, TV and home theatre, cameras, printers, bathroom and renovation products, and more. The site offers online ordering, customer support, delivery and Click & Collect options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://harveynorman.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Unit 3-4, 145-151 Arthur Street, Homebush West, NSW 2140 (Harvey Norman Online operator).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Harvey Norman Online is operated by The eComm Store Pty Ltd as trustee for The eComm Store No 2 Trust, trading as Harvey Norman Online, and is an independent franchisee. Harvey Norman stores are operated by independent franchisees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with a broad online destination for discovering, comparing and purchasing products for their home, lifestyle, technology and renovation needs, supported by customer service and product-care options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product discovery\nProduct comparison and online ordering\nDelivery and Click & Collect\nCustomer support and Live Chat\nProduct Care replacement and repair plans\nRefund, return and repair support\nCustomer Direct partner program with automated or portal-based order and inventory management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Computers, tablets and laptops\nTVs, home theatre and speakers\nKitchen and other appliances\nCameras, printers, photo products and 3D printer accessories\nFurniture, mattresses and homewares\nBathroom, tiles and renovation products\nHeating and floor-heating products\nBaby products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at listed prices in Australian dollars, with sale discounts, bonus gift-card promotions and selected interest-free or buy-now-pay-later payment options. Partner businesses can join the Customer Direct program with no set-up or selling fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Australian consumers and households shopping for technology, appliances, furniture, home, lifestyle, baby and renovation products; also product brands and businesses seeking online retail distribution through the Customer Direct partner program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking a broad online retailer for electronics, appliances, home furnishings, lifestyle goods or renovation products, as well as brands and suppliers looking to reach Harvey Norman's online audience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying computers, laptops, tablets and accessories\nShopping for TVs, soundbars, speakers and home-theatre products\nPurchasing kitchen appliances and other household appliances\nBuying furniture, mattresses and homewares\nSourcing bathroom, heating, floor-heating and renovation products\nBuying cameras, printers, ink, paper and 3D-printer supplies\nAccessing product support, repairs, returns and replacement coverage\nBrands listing products and reaching Harvey Norman's online customer audience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of products across home, technology, lifestyle and renovation categories\nOnline purchasing with delivery and Click & Collect options\nCustomer support through locally based service teams and Live Chat\nAdditional product protection through selected Product Care plans\nPotential savings through sales, discounts and bonus gift-card promotions\nFor partners, increased customer access, visibility, brand exposure and streamlined order and inventory management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://harveynorman.com.au","updated_at":"2026-11-07T05:43:08.577477+00:00"}]}],"last_refreshed_at":"2026-11-07T05:43:08.589882+00:00","last_changed_at":"2026-11-07T05:43:08.630966+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7b93ea82-4be0-4419-a906-06cea73fa12c"}