# Harvey Norman > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/harvey-norman - **Dataset:** https://optimly.ai/brand/harvey-norman.json - **Markdown:** https://optimly.ai/brand/harvey-norman/llms.txt - **Official website:** https://harveynorman.com.au - **Slug:** harvey-norman - **Categories:** retail-ecommerce ## Overview - **Tagline:** Australian online retailer offering baby, home, lifestyle, technology, appliances, furniture, entertainment and renovation products. Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Description:** Harvey Norman Online is an Australian online shopping destination with an expanding range of products across baby, home, lifestyle and technology, alongside categories including appliances, computers, TV and home theatre, cameras, printers, bathroom and renovation products, and more. The site offers online ordering, customer support, delivery and Click & Collect options. Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 ## Identity - **Website:** https://harveynorman.com.au Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Headquarters:** Unit 3-4, 145-151 Arthur Street, Homebush West, NSW 2140 (Harvey Norman Online operator). Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Parent ownership:** Harvey Norman Online is operated by The eComm Store Pty Ltd as trustee for The eComm Store No 2 Trust, trading as Harvey Norman Online, and is an independent franchisee. Harvey Norman stores are operated by independent franchisees. Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 ## Offerings - **Problem solved:** Provides consumers with a broad online destination for discovering, comparing and purchasing products for their home, lifestyle, technology and renovation needs, supported by customer service and product-care options. Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Core capabilities:** - Online retail and product discovery - Product comparison and online ordering - Delivery and Click & Collect - Customer support and Live Chat - Product Care replacement and repair plans - Refund, return and repair support - Customer Direct partner program with automated or portal-based order and inventory management Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Products / SKUs:** - Computers, tablets and laptops - TVs, home theatre and speakers - Kitchen and other appliances - Cameras, printers, photo products and 3D printer accessories - Furniture, mattresses and homewares - Bathroom, tiles and renovation products - Heating and floor-heating products - Baby products Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Pricing:** Products are sold at listed prices in Australian dollars, with sale discounts, bonus gift-card promotions and selected interest-free or buy-now-pay-later payment options. Partner businesses can join the Customer Direct program with no set-up or selling fees. Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 ## Audience - **Target industry:** Retail and e-commerce Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Customer base:** Australian consumers and households shopping for technology, appliances, furniture, home, lifestyle, baby and renovation products; also product brands and businesses seeking online retail distribution through the Customer Direct partner program. Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Ideal customer profile:** Consumers seeking a broad online retailer for electronics, appliances, home furnishings, lifestyle goods or renovation products, as well as brands and suppliers looking to reach Harvey Norman's online audience. Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Use cases:** - Buying computers, laptops, tablets and accessories - Shopping for TVs, soundbars, speakers and home-theatre products - Purchasing kitchen appliances and other household appliances - Buying furniture, mattresses and homewares - Sourcing bathroom, heating, floor-heating and renovation products - Buying cameras, printers, ink, paper and 3D-printer supplies - Accessing product support, repairs, returns and replacement coverage - Brands listing products and reaching Harvey Norman's online customer audience Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 - **Customer outcomes:** - Access to a broad range of products across home, technology, lifestyle and renovation categories - Online purchasing with delivery and Click & Collect options - Customer support through locally based service teams and Live Chat - Additional product protection through selected Product Care plans - Potential savings through sales, discounts and bonus gift-card promotions - For partners, increased customer access, visibility, brand exposure and streamlined order and inventory management Source: Brand's website (https://harveynorman.com.au) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.