{"name":"Hawaii National Bank","domain":"hawaiinational.com","url":"https://optimly.ai/brand/hawaii-national-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hawaii National Bank is a locally owned, closely held family and community bank serving personal and business customers in Hawaii.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hawaii National Bank has provided community banking since 1960, offering personal and business banking with personalized service, relationship officers, small-business expertise, commercial loans, and online banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To build strong customer relationships, support local entrepreneurs and businesses, and help customers thrive through personalized banking service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The bank is locally owned and managed as a closely held family business. No individual leaders are identified in the provided content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hawaiinational.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, community-minded, relationship-oriented, supportive, and locally focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1960","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Entirely locally owned, closely held, and family managed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible, personalized banking and financing for individuals, entrepreneurs, small businesses, and local families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nOnline banking\nSmall-business banking expertise\nCommercial lending\nHome equity lines of credit\nRelationship-based customer service\nBranch and customer support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal banking accounts and services\nBusiness banking accounts and services\nOnline banking\nCommercial loans\nHome Equity Line of Credit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises a Home Equity Line of Credit promotion with introductory fixed APR options of 5.58% for 24 months, 5.68% for 36 months, or 5.78% for 48 months. It also lists current variable APRs of 8.05% for the standard program and 6.55% for the Premium program, based on an index and margin as of 11/2/26.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services, with a focus on local businesses and entrepreneurs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, entrepreneurs, small and family-owned businesses, and local communities in Hawaii.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Hawaii-based individuals and local entrepreneurs or small, family-owned businesses seeking a relationship-oriented community bank, personalized service, and commercial financing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing personal banking needs\nManaging business banking needs\nFinancing the purchase, construction, or renovation of commercial property\nFunding home improvements\nPaying tuition or existing balances with home equity financing\nAccessing emergency funds\nUsing online banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Stronger relationships with a local banker\nPersonalized banking support\nAccess to financing for business growth and property projects\nFunding for home improvements and other personal needs\nSupport for local entrepreneurs and small businesses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hawaiinational.com","updated_at":"2026-11-07T05:24:14.812534+00:00"}]}],"last_refreshed_at":"2026-11-07T05:24:14.817264+00:00","last_changed_at":"2026-11-07T05:24:14.823254+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d3f026ab-6d44-490a-9926-5e985424efb5"}