{"name":"HBL Pakistan","domain":"hbl.com","url":"https://optimly.ai/brand/hbl-pakistan","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"HBL Pakistan is a full-service commercial bank serving retail, corporate, investment, SME, agriculture, treasury, transaction and Islamic banking customers in Pakistan and internationally.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"description","label":"Description","shape":"text","content":"Habib Bank Limited (HBL) was originally established in 1941 and moved its operations to Pakistan in 1947, becoming the first commercial bank established in the country. HBL describes itself as Pakistan's leading and largest private-sector bank, with over 1,740 branches, more than 2,300 ATMs globally and over 40 million clients worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Create value for stakeholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Sultan Ali Allana is Chairman of the Board of Directors. Muhammad Nassir Salim is President & CEO, a role he assumed in March 2024.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hbl.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, customer-centric, accessible and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1941; operations moved to Pakistan in 1947, when HBL became the first commercial bank established in Pakistan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"HBL Tower, Plot No. G-4, KDA Scheme 5, Block 7 Clifton, Karachi, Pakistan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Aga Khan Fund for Economic Development (AKFED) retains 56.58% shareholding in HBL and acquired management control during privatization in 2004.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides banking and financial services for individuals, businesses, corporations, institutions, farmers and underserved populations, including deposits, payments, financing, investment banking, trade services, remittances and digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking\nCorporate and investment banking\nTreasury operations\nSME and agriculture banking\nFinancial institutions and global trade services\nTransaction banking\nIslamic banking\nDigital banking and account opening","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"HBL Digital Account\nRoshan Digital Account\nHBL Mobile\nKonnect\nHBL credit cards\nHBL debit cards\nCar loans\nPersonal loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website displays illustrative financing terms including a 24% finance charge for a credit-card installment example, 14.50% markup for a car-loan example and a 35.99% fixed markup rate for a personal-loan example; terms and conditions apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Retail customers, Pakistani women, overseas Pakistanis, small-scale farmers, SMEs, multinational and local corporate clients, financial institutions and other customers across market segments. HBL states that it serves over 40 million clients worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households, overseas Pakistanis, women, SMEs, farmers, corporate and investment-banking clients, multinational and local corporations, financial institutions and public-sector or development initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a bank account online\nManaging banking through mobile and digital channels\nMaking payments and using cards\nAccessing personal, vehicle and Islamic financing\nFinancing small-scale agriculture\nReceiving and tracking remittances\nGenerating an IBAN\nAccessing retail and commercial banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking without always visiting a branch\n24/7 digital and remote banking access\nAccess to financing for personal, vehicle, Islamic and agricultural needs\nConvenient payments, cards and remittance services\nBroader financial inclusion across segments of society\nAccess to banking and financial services across HBL's domestic and international network","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hbl.com","updated_at":"2026-11-07T05:38:08.265662+00:00"}]}],"last_refreshed_at":"2026-11-07T05:38:08.271782+00:00","last_changed_at":"2026-11-07T05:38:08.277798+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=34a676ac-fd53-403f-a07b-25bc6764383f"}