{"name":"Headland Hotel","domain":"headlandhotel.co.uk","url":"https://optimly.ai/brand/headland-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Five-star Victorian hotel and resort in Newquay, Cornwall, overlooking Fistral Beach, offering hotel rooms, self-catering cottages, a spa, AquaClub, gym and restaurants.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Headland is a five-star Victorian hotel and resort built in 1897 on the clifftop above Fistral Beach in Newquay, Cornwall. It has 86 bedrooms, 39 self-catering cottages, a spa, six-pool AquaClub, gym and several restaurants. The hotel is known for relaxed luxury, family- and dog-friendly stays, coastal views and its connection to the filming of Roald Dahl’s The Witches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make guests feel at ease in luxury surroundings through a warm welcome, relaxed hospitality and continual improvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://headlandhotel.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relaxed, warm, welcoming, informal and distinctly Cornish; luxury without formality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1897","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Newquay, Cornwall, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independently owned by John and Carolyn Armstrong, who bought the hotel in 1979 and are its current owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a relaxed luxury coastal getaway with accommodation, dining, spa, leisure and family-friendly facilities in one destination.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation\nSelf-catering cottage accommodation\nSpa and wellness services\nSix-pool AquaClub and gym facilities\nRestaurant and dining experiences\nFamily-friendly and dog-friendly hospitality\nEvents and leisure stays\nSustainability practices","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"86 five-star hotel bedrooms\n39 self-catering cottages\nThe Spa\nSix-pool AquaClub\nGym\nRestaurants including The Deck, The Terrace and The Samphire\nAfternoon tea\nSeasonal stays and offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"A featured Storm Watching Stay starts from £165 per night for hotel and self-catering cottage stays. General pricing is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, resorts, leisure and wellness","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Couples, families, surfers, golfers, spa guests, dog owners and visitors seeking coastal holidays in Cornwall; also local residents with TR and PL postcodes through the Locals Card.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a relaxed five-star coastal hotel or self-catering stay in Cornwall, including families, couples, surfers, golfers, spa visitors and guests traveling with dogs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family holidays in Cornwall\nRelaxing coastal breaks\nSurfing and beach stays near Fistral Beach\nSpa and wellness breaks\nGolf trips\nDog-friendly holidays\nSeasonal and winter storm-watching stays\nDining and afternoon tea","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A relaxed luxury stay without formal atmosphere\nAccess to accommodation, dining, spa, gym and pool facilities on site\nA family-friendly holiday experience\nThe ability to bring a dog on a Cornish break\nCoastal views and direct proximity to Fistral Beach\nComplimentary parking and access to the Spa and AquaClub for direct-booking guests","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headlandhotel.co.uk","updated_at":"2026-11-07T19:44:08.790936+00:00"}]}],"last_refreshed_at":"2026-11-07T19:44:08.801228+00:00","last_changed_at":"2026-11-07T19:44:08.809209+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=292b13fd-2761-40ab-ad5d-fbaba8498c76"}