{"name":"Headout","domain":"headout.com","url":"https://optimly.ai/brand/headout","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Headout is a global platform for discovering and booking curated tours, attractions, tickets, and live travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"description","label":"Description","shape":"text","content":"Headout connects people with high-quality live experiences worldwide, offering curated activities, attractions, tours, shows, and travel services. The company says it has served more than 57 million guests across 196+ countries and offers over 10,000 curated experiences across 80+ countries through its affiliate program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To unlock a happier world by connecting high-quality live experiences with people everywhere, giving them opportunities to be entertained, educated, and inspired.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://headout.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Optimistic, experiential, approachable, global, and convenience-focused, with an emphasis on curated quality and meaningful moments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Headout helps travelers find, compare, and book worthwhile experiences without sorting through overwhelming numbers of options, while providing access to availability, competitive prices, and quality-vetted activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Curating tours, attractions, tickets, and activities\nBooking experiences across global destinations\nOffering flexible booking options and free cancellation on selected experiences\nProviding destination discovery and experience recommendations\nVetting experiences for quality and addressing issues through a customer guarantee\nSupporting affiliate distribution through links, widgets, integrations, and an API\nProviding partner tools for managing bookings, earnings, and performance\nOptimizing live inventory availability across supply partner systems","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Curated travel experiences and activities\nAttraction and event tickets\nCity tours, day trips, guided tours, and private tours\nAdventure, cultural, dining, entertainment, and sightseeing experiences\nTravel services including airport transfers and Wi-Fi/eSIM products\nAffiliate program for travel agencies, platforms, publishers, creators, and hospitality businesses\nAffiliate partner portal, widgets, links, and API integrations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Experience prices vary by activity and destination and are displayed on individual listings. The affiliate program uses performance-based commissions per eligible booking, with opportunities for higher rates based on volume and performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism, including tours, attractions, activities, entertainment, and travel distribution.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers and guests booking experiences worldwide, as well as travel agencies, tour operators, online travel agencies, publishers, creators, travel platforms, and hospitality businesses using the affiliate program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking curated, bookable experiences in global destinations; and travel-focused businesses or audience owners that want to monetize recommendations for tours and activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering curated things to do in destinations worldwide\nBooking attraction tickets, tours, day trips, shows, cruises, activities, and travel services\nFinding flexible or free-cancellation experiences\nPromoting Headout experiences through affiliate links, widgets, integrations, or API\nTracking affiliate bookings, earnings, and performance through a partner portal\nImproving experience availability through automated live inventory synchronization","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Less time spent searching through large numbers of options\nAccess to curated and quality-vetted experiences\nConvenient booking with flexible availability and selected free-cancellation options\nCompetitive pricing on listed experiences\nOpportunities for travel businesses to earn commission from eligible bookings\nCentralized management of affiliate links, widgets, bookings, earnings, and performance\nImproved experience availability through fresher inventory data","source_type":"1p_website","source_label":"Brand's website","source_url":"https://headout.com","updated_at":"2026-11-07T19:41:01.862726+00:00"}]}],"last_refreshed_at":"2026-11-07T19:41:01.877165+00:00","last_changed_at":"2026-11-07T19:41:01.886828+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c0872106-8e29-4e02-8db4-9dc3451300d0"}