{
  "slug": "healthrota",
  "name": "HealthRota",
  "description": "HealthRota is a pioneering cloud-based e-Rostering, e-Job Planning, and Locum Workforce Management platform designed for healthcare organizations, primarily NHS Trusts. It aims to improve staff flexibility, work-life balance, wellbeing, and retention by simplifying complex rota systems and mobilizing staff efficiently.",
  "url": "https://optimly.ai/brand/healthrota",
  "websiteUrl": "https://healthrota.co.uk/",
  "logoUrl": "https://logo.clearbit.com/healthrota.co.uk",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Healthcare Workforce Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T10:30:12.132Z",
  "verifiedVitals": {
    "website": "https://healthrota.co.uk",
    "category": "Healthcare Workforce Management Software",
    "what_it_does": "HealthRota is a cloud-based platform that provides e-Rostering, e-Job Planning, and Locum Workforce Management solutions to improve flexibility, work-life balance, wellbeing, and staff retention in healthcare organizations. It simplifies complex rota systems and mobilizes staff efficiently.",
    "primary_audience": "NHS organizations and healthcare professionals",
    "core_product": "e-Rostering, e-Job Planning, Locum Module",
    "pricing_model": {
      "kind": "usage_based",
      "detail": "The platform uses a usage-based fee model, allowing organizations to start with a single department or roll out trust-wide."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789830970319
}