# HealthRota > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 9, 2026. > HealthRota is a pioneering cloud-based e-Rostering, e-Job Planning, and Locum Workforce Management platform designed for healthcare organizations, primarily NHS Trusts. It aims to improve staff flexibility, work-life balance, wellbeing, and retention by simplifying complex rota systems and mobilizing staff efficiently. - Business Profile: https://optimly.ai/brand/healthrota - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://healthrota.co.uk/ - Logo: https://logo.clearbit.com/healthrota.co.uk - Slug: healthrota - Brand Authority Index tier: Emerging - Category: Healthcare Workforce Management Software - Last Analyzed: September 9, 2026