# Heap
> Heap is a leading product analytics platform that automatically captures every user interaction on websites and mobile applications. It enables businesses to understand the entire customer journey, optimize conversion and retention, and leverage AI-driven insights to improve user experience. The company was recently acquired by Contentsquare to unify behavioral analytics and product data.
- URL: https://optimly.ai/brand/heap
- Logo: https://logo.clearbit.com/https://www.heap.io
- Slug: heap
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 9, 2026
- Part of: Contentsquare (https://optimly.ai/brand/contentsquare)
## Competitors
- Amplitude (https://optimly.ai/brand/amplitude)
- FullStory (https://optimly.ai/brand/fullstory)
- Mixpanel (https://optimly.ai/brand/mixpanel)
- Pendo (https://optimly.ai/brand/pendo)
## Buyer Intent Signals
Problems: Internal BI/SQL Queries: Building internal event tracking and querying data via SQL or manual database exports. | Google Analytics (Standard): Setting up and maintaining Google Analytics 4 (GA4) with manual event tagging. | Data Analytics Agencies: Hiring data analysts or consultants to provide periodic reporting on user behavior. | Passive Observation: Awaiting customer support tickets or anecdotal feedback to identify friction points.
Solutions: best product analytics software for autocapture | automated event tracking tools | how to increase conversion rates with data | AI copilot for product management analytics | enterprise user journey tracking platforms