{
  "slug": "heart-and-soil",
  "name": "Heart And Soil",
  "description": "Heart-and-soil produces dietary supplements made from 100% regeneratively raised, grass-fed and finished organ meats. These freeze-dried capsules aim to revitalize the body, regain energy, and reclaim health by providing vital nutrients and peptides for overall well-being and specific health goals.",
  "url": "https://optimly.ai/brand/heart-and-soil",
  "websiteUrl": "https://heartandsoil.co/",
  "logoUrl": "https://logo.clearbit.com/heartandsoil.co",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Supplements",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:44.155Z",
  "verifiedVitals": {
    "website": "https://heartandsoil.co",
    "category": "Dietary Supplements",
    "what_it_does": "Provides dietary supplements made from grass-fed and finished animal organs to support various health goals such as energy, fat loss, mood, immune support, joint health, and more.",
    "primary_audience": "Individuals seeking to improve their overall health, vitality, energy, and address specific health concerns through natural supplements.",
    "core_product": "Organ meat supplements (e.g., Beef Organs, Bone Matrix, Firestarter, Whole Package).",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Customers can make one-time purchases of supplements. An auto-ship subscription option is available, offering a 25% discount on the first auto-ship order and free shipping on U.S. orders over $100."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787476289932
}