{
  "slug": "heart-soil",
  "name": "Heart & Soil",
  "description": "Heart & Soil provides premium, 100% grass-fed organ meat supplements designed to deliver bioavailable nutrients for various health goals. Their 'Her Package' product specifically targets female hormone balance, reproductive wellness, and menstrual support, formulated by Dr. Paul Saladino.",
  "url": "https://optimly.ai/brand/heart-soil",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://shop.heartandsoil.co/products/her-package",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Health & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-06-26T12:32:54.924Z",
  "verifiedVitals": {
    "website": "https://heartandsoil.co",
    "founded": "Not available",
    "headquarters": "Not available",
    "pricing_model": "Subscription model ('auto-ship') with a 25% discount on the first order and 10% off recurring orders ($55.50/month), or a one-time purchase option ($74). HSA/FSA eligible savings are also highlighted.",
    "core_products": "Organ meat supplements, specifically 'Her Package' for female hormonal and reproductive health. The brand also indicates 'Best Sellers' implying a broader product line of similar supplements.",
    "key_differentiator": "Utilization of 100% grass-fed, premium-quality organ meats (including ovary, uterus, fallopian tubes for female health), formulation by Dr. Paul Saladino (Carnivore MD), rigorous third-party testing, and a focus on bioavailable whole-food nutrients.",
    "target_markets": "Women seeking natural support for hormonal balance, reproductive wellness, menstrual health, menopausal symptoms, energy, and overall vitality; individuals interested in ancestral nutrition and whole-food supplementation.",
    "employee_count": "Not available",
    "funding_stage": "Not available",
    "subcategory": "Dietary Supplements"
  },
  "intentTags": {
    "problemIntents": [
      "Hormonal imbalance",
      "Reproductive health issues",
      "Menstrual irregularities",
      "Menopause symptoms (hot flashes)",
      "Low energy",
      "Desire for overall female vitality"
    ],
    "solutionIntents": [
      "Organ meat supplementation",
      "Natural hormone support",
      "Whole-food nutrient intake",
      "Female specific health supplements",
      "Dietary nutrient gaps"
    ],
    "evaluationIntents": [
      "Supplement efficacy",
      "Ingredient quality and sourcing",
      "Third-party testing",
      "Customer reviews and testimonials",
      "Subscription value",
      "Brand reputation (Dr. Paul Saladino)"
    ]
  },
  "timestamp": 1783782200709
}