{
  "slug": "heatmap",
  "name": "Heatmap",
  "description": "Heatmap analyzes every interaction on a website, ties user behavior directly to revenue impact, and provides actionable, data-backed recommendations to optimize landing pages and increase conversion rates and profitability. It offers detailed analytics, user behavior tracking, and AI-driven insights.",
  "url": "https://optimly.ai/brand/heatmap",
  "websiteUrl": "https://heatmap.com/",
  "logoUrl": "https://logo.clearbit.com/heatmap.com",
  "baiScore": 54.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Conversion Rate Optimization Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T10:45:49.922Z",
  "verifiedVitals": {
    "website": "https://heatmap.com",
    "category": "Web Analytics, Conversion Rate Optimization (CRO), User Behavior Analytics",
    "what_it_does": "Heatmap analyzes every interaction on a website, ties it to revenue, and provides insights and recommendations for optimization. It tracks clicks, scroll depth, and user frustration, offering revenue attribution for website elements. The platform also integrates with AI for data analysis and workflow automation.",
    "primary_audience": "Businesses, particularly e-commerce stores, and agencies focused on improving website performance and revenue through conversion optimization.",
    "core_product": "A platform offering features such as Heatmaps & Scrollmaps, Web Analytics, Screen Recordings, Journey Analysis, Funnels, Surveys, AI Insights, Split Testing & Custom Integrations, and Custom Events. It also includes an MCP server for AI integration.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Pricing is based on the store’s trailing 12-month revenue, with different tiers. For example, the 'Scale' plan, which includes MCP/API access, costs $699/month. A free Chrome extension is also available."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789912963038
}