{"name":"Heide Park Resort","domain":"heide-park.de","url":"https://optimly.ai/brand/heide-park-resort","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Heide Park Resort is Northern Germany’s largest amusement park in Soltau, offering more than 30 attractions, roller coasters, shows, events, and themed accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"description","label":"Description","shape":"text","content":"Heide Park Resort combines a large amusement park with the Heide Park Abenteuerhotel and Holiday Camp. It offers attractions for families, children, and thrill-seekers, as well as short breaks, restaurants, shops, and seasonal events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create extraordinary adventures, unforgettable memories, and exciting experiences for families, friends, and amusement-park fans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://heide-park.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, adventurous, family-friendly, informal, and excitement-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Soltau, in the Lüneburg Heath, Germany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by Merlin Entertainments Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides entertainment, adventure, and family short-break experiences through amusement-park attractions, accommodation, events, dining, and themed activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating a large amusement park with more than 30 attractions\nProviding major roller coasters and adrenaline experiences\nOffering family and children’s themed areas and attractions\nProviding shows, entertainment, restaurants, shops, and seasonal events\nOffering short-break accommodation through the Abenteuerhotel and Holiday Camp\nSelling online tickets, annual passes, and accommodation packages\nProviding direct or exclusive accommodation access to the park","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Heide Park Resort amusement park\nMore than 30 attractions and six major roller coasters in addition to Colossos\nHeide Park Abenteuerhotel with themed rooms\nHoliday Camp with themed cabins\nOnline day tickets and annual passes, including Merlin Abenteuer-Pass, Silber Pass, and Bronze Pass\nFamily short-break packages\nShows, entertainment, and seasonal events\nRestaurants, bars, shops, and dining experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises annual passes from €69 per person, accommodation from €47 per person, and selected annual passes priced at €69, €89, and €139 depending on pass type and purchase or renewal status. Friends-Special tickets are advertised from €25 per person. Prices and availability are season-specific.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Leisure, tourism, amusement parks, hospitality, and family entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, children, friends, amusement-park fans, adrenaline enthusiasts, and visitors of all ages. The resort also serves groups such as colleagues and clubs for events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and friends seeking a full-day amusement-park visit or a family short break in the Lüneburg Heath, especially visitors interested in roller coasters, themed attractions, children’s experiences, and resort accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips to an amusement park\nThrill-seeking and roller-coaster experiences\nChildren’s entertainment and themed attractions\nFamily short breaks with one or two full days in the park\nOvernight stays in themed hotel rooms or Holiday Camp cabins\nSeasonal celebrations and events\nDining and Christmas experiences such as Advent brunches and winter dinners\nGroup evenings for colleagues or clubs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Unforgettable family and leisure memories\nAccess to more than 30 attractions and multiple themed areas\nAdrenaline and thrill experiences through major roller coasters\nConvenient overnight stays connected to park visits\nA flexible short-break experience in the Lüneburg Heath\nEntertainment and activities for both young children and adults\nPotential savings through annual passes, discounts, and included benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heide-park.de","updated_at":"2026-11-07T07:13:08.281051+00:00"}]}],"last_refreshed_at":"2026-11-07T07:13:08.290661+00:00","last_changed_at":"2026-11-07T07:13:08.299195+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=dff1148f-9371-4675-b7fe-781b611e921f"}