{"name":"Heiwado","domain":"heiwado.jp","url":"https://optimly.ai/brand/heiwado","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese retail group operating supermarkets, shopping centers, online shopping, travel centers, and household services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"description","label":"Description","shape":"text","content":"Heiwado is a Japanese retail company founded in 1957. Its activities include supermarkets and shopping centers, online shopping, travel services, home support, insurance, energy services, loyalty programs, original products, recycling, food drives, and community-oriented shopping support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support customers' everyday lives through service and creation, reflected in the founding philosophy “奉仕と創造” (service and creation).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The company was founded by Heijiro Natsuhara. The history page records Kazuyasu Hiramatsu becoming president in 2017 and Heiwa Natsuhara serving as chairman until 2021.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://heiwado.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1957","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to groceries, household necessities, gifts, fashion, beauty products, travel, financial and lifestyle services, delivery, and shopping support for local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarket and general merchandise retail\nShopping center and store operations\nOnline shopping and gift delivery\nLoyalty, points, electronic money, and payment services through HOP\nHome support and daily-life assistance\nTravel agency and travel center operations\nInsurance and car leasing services\nRecipes and food-related information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Heiwado supermarkets and general merchandise stores\nAl・Plaza shopping centers\nFriendmart and Friendmart Smart stores\nSuper Friend and other supermarket formats\nHeiwado online supermarket\nHeiwado online shop and gift catalog\nE-WA! private-label products\nKurashi More jointly developed products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are listed individually in the online shop; no general pricing model is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, supermarkets, general merchandise, shopping centers, consumer services, and community lifestyle support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households in Japan, particularly customers in the regions served by Heiwado stores across Shiga, Kyoto, Osaka, Hyogo, Fukui, Ishikawa, Toyama, Gifu, and Aichi.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Regional consumers and families seeking everyday groceries, household goods, gifts, shopping-center services, delivery, loyalty benefits, and local lifestyle support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying groceries and daily necessities in stores or online\nOrdering gifts, seasonal foods, cakes, wine, osechi, and regional products\nUsing HOP points, HOP Money, HOP cards, and the HOP app for purchases and benefits\nOrdering groceries through the Heiwado online supermarket\nReceiving home support for daily shopping and household tasks\nBooking domestic and international travel\nAccessing insurance and personal car-leasing services\nUsing mobile supermarkets when regular shopping is difficult","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More convenient everyday shopping through stores, online ordering, delivery, pickup, and mobile supermarkets\nRewards and payment convenience through HOP points and HOP Money\nAccess to regional foods, gifts, and locally sourced products\nSupport for families, including child-rearing-related benefits\nAssistance with household tasks and daily living\nAccess to travel, insurance, energy, and car-leasing services in addition to retail\nImproved access to shopping for people who have difficulty traveling to stores\nOpportunities to participate in recycling and food-support initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heiwado.jp","updated_at":"2026-11-07T05:56:47.440008+00:00"}]}],"last_refreshed_at":"2026-11-07T05:56:47.448842+00:00","last_changed_at":"2026-11-07T05:56:47.457808+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b436f358-a3f1-4d41-baec-a0542580462c"}