# Heiwado

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/heiwado
- **Dataset:** https://optimly.ai/brand/heiwado.json
- **Markdown:** https://optimly.ai/brand/heiwado/llms.txt
- **Official website:** https://heiwado.jp
- **Slug:** heiwado
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Japanese retail group operating supermarkets, shopping centers, online shopping, travel centers, and household services.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Description:** Heiwado is a Japanese retail company founded in 1957. Its activities include supermarkets and shopping centers, online shopping, travel services, home support, insurance, energy services, loyalty programs, original products, recycling, food drives, and community-oriented shopping support.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

## Identity

- **Mission:** To support customers' everyday lives through service and creation, reflected in the founding philosophy “奉仕と創造” (service and creation).
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Founders & leadership:** The company was founded by Heijiro Natsuhara. The history page records Kazuyasu Hiramatsu becoming president in 2017 and Heiwa Natsuhara serving as chairman until 2021.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Website:** https://heiwado.jp
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Founded:** 1957
Source: Brand's website (https://heiwado.jp) · 2026-11-07

## Offerings

- **Problem solved:** Provides convenient access to groceries, household necessities, gifts, fashion, beauty products, travel, financial and lifestyle services, delivery, and shopping support for local communities.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Core capabilities:**
  - Supermarket and general merchandise retail
  - Shopping center and store operations
  - Online shopping and gift delivery
  - Loyalty, points, electronic money, and payment services through HOP
  - Home support and daily-life assistance
  - Travel agency and travel center operations
  - Insurance and car leasing services
  - Recipes and food-related information
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Products / SKUs:**
  - Heiwado supermarkets and general merchandise stores
  - Al・Plaza shopping centers
  - Friendmart and Friendmart Smart stores
  - Super Friend and other supermarket formats
  - Heiwado online supermarket
  - Heiwado online shop and gift catalog
  - E-WA! private-label products
  - Kurashi More jointly developed products
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Pricing:** Product prices are listed individually in the online shop; no general pricing model is stated.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

## Audience

- **Target industry:** Retail, supermarkets, general merchandise, shopping centers, consumer services, and community lifestyle support.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Customer base:** Consumers and households in Japan, particularly customers in the regions served by Heiwado stores across Shiga, Kyoto, Osaka, Hyogo, Fukui, Ishikawa, Toyama, Gifu, and Aichi.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Ideal customer profile:** Regional consumers and families seeking everyday groceries, household goods, gifts, shopping-center services, delivery, loyalty benefits, and local lifestyle support.
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Use cases:**
  - Buying groceries and daily necessities in stores or online
  - Ordering gifts, seasonal foods, cakes, wine, osechi, and regional products
  - Using HOP points, HOP Money, HOP cards, and the HOP app for purchases and benefits
  - Ordering groceries through the Heiwado online supermarket
  - Receiving home support for daily shopping and household tasks
  - Booking domestic and international travel
  - Accessing insurance and personal car-leasing services
  - Using mobile supermarkets when regular shopping is difficult
Source: Brand's website (https://heiwado.jp) · 2026-11-07

- **Customer outcomes:**
  - More convenient everyday shopping through stores, online ordering, delivery, pickup, and mobile supermarkets
  - Rewards and payment convenience through HOP points and HOP Money
  - Access to regional foods, gifts, and locally sourced products
  - Support for families, including child-rearing-related benefits
  - Assistance with household tasks and daily living
  - Access to travel, insurance, energy, and car-leasing services in addition to retail
  - Improved access to shopping for people who have difficulty traveling to stores
  - Opportunities to participate in recycling and food-support initiatives
Source: Brand's website (https://heiwado.jp) · 2026-11-07

Page last updated 2026-11-07.

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