{
  "slug": "heja",
  "name": "Heja",
  "description": "Heja is a free messaging and scheduling app designed to help sports teams and youth sports clubs organize and communicate effectively. It simplifies team management for coaches, players, and parents.",
  "url": "https://optimly.ai/brand/heja",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://heja.com/",
  "baiScore": 34,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:02:12.248Z",
  "verifiedVitals": {
    "website": "heja.io",
    "founded": "2017",
    "headquarters": "Stockholm, Sweden",
    "pricing_model": "Freemium (basic features are free; premium features or subscription tiers may be available for advanced functionalities).",
    "core_products": "Mobile application for sports team communication, scheduling, and roster management.",
    "key_differentiator": "Simplicity, user-friendliness, and a strong focus on essential team communication and scheduling without unnecessary complexity, often appealing to youth sports.",
    "target_markets": "Amateur sports teams, youth sports clubs, coaches, parents, and players worldwide.",
    "employee_count": "Small to Medium sized",
    "funding_stage": "Venture-backed",
    "subcategory": "Sports Team Management"
  },
  "intentTags": {
    "problemIntents": [
      "Group Texts & Spreadsheets: Teams rely on group text messages, email chains, and shared spreadsheets (e.g., Google Sheets) for communication, scheduling, and roster management, which can be highly dis",
      "Disorganized Communication: Teams operate with little to no structured communication or scheduling tools, leading to missed information, confusion, and operational inefficiencies."
    ],
    "solutionIntents": [
      "Heja team management app",
      "sports team communication app free",
      "youth sports scheduling app",
      "General Messaging Apps & Calendar Apps: Using general-purpose messaging apps like WhatsApp or GroupMe for communication, combined with separate calendar apps (e.g., Google Calendar, Outlook Calendar) "
    ],
    "evaluationIntents": []
  },
  "timestamp": 1784916787561
}