# Helix Sleep
> Helix Sleep is a direct-to-consumer sleep technology company that specializes in personalized mattresses. Using a proprietary 'Sleep Quiz,' the company matches customers with hybrid mattresses tailored to their body type, sleeping position, and feel preferences.
- URL: https://optimly.ai/brand/helix-sleep
- Slug: helix-sleep
- BAI Score: 88/100
- Archetype: Challenger
- Category: Consumer Goods
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
Helix Sleep is listed in the AI Directory.
Helix Sleep is a direct-to-consumer sleep technology company that specializes in personalized mattresses. Using a proprietary 'Sleep Quiz,' the company matches customers with hybrid mattresses tailored to their body type, sleeping position, and feel preferences.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Helix Sleep |
| Slug         | helix-sleep |
| URL          | https://optimly.ai/brand/helix-sleep |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Consumer Goods |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T04:29:44.726Z |
### Verified Facts
- Founded: 2015
- Headquarters: New York, NY
### Links
- Canonical page: https://optimly.ai/brand/helix-sleep
- JSON endpoint: /brand/helix-sleep.json
- LLMs.txt: /brand/helix-sleep/llms.txt