{"name":"Hellmann-s-best-foods","domain":"hellmanns.com","url":"https://optimly.ai/brand/hellmann-s-best-foods","is_claimed":false,"categories":["specialty-gourmet-foods"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"As America's #1 Mayonnaise, Hellmann's emphasizes real, simple ingredients and offers a wide variety of mayonnaise and spread types, including plant-based options, supported by a vast library of recipes to inspire meal preparation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hellmanns.com","updated_at":"2026-10-04T00:06:25.522000+00:00"},{"key":"description","label":"Description","shape":"text","content":"America's #1 Mayonnaise brand, Hellmann's offers a range of mayonnaise and spread products made with real, simple ingredients, including classic mayonnaise, light, organic, flavored, and plant-based options, along with extensive recipe inspiration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hellmanns.com","updated_at":"2026-10-04T00:06:25.522000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Real Mayonnaise\nLight Mayonnaise\nMayonnaise Dressing with Olive Oil\nOrganic Mayonnaise\nGarlic Mayo Aioli Dip and Spread\nSpicy Mayonnaise Dressing\nPlant-Based Mayonnaise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hellmanns.com","updated_at":"2026-10-04T00:06:25.522000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail pricing per product unit in grocery stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hellmanns.com","updated_at":"2026-10-04T00:06:25.522000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumers seeking versatile condiments and cooking ingredients for meals, salads, dips, and grilling, including those looking for plant-based or healthier options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hellmanns.com","updated_at":"2026-10-04T00:06:25.522000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:25.522000+00:00","last_changed_at":"2026-10-17T23:43:38.293047+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b8604780-8f57-4953-8912-50595b61a2e1"}